Your company may have an employee referral program up and running, but ask yourself, how many employees have utilized it? Better yet, how many are up to date on its requirements? When several positions open up, it’s smart to send an outstanding employee referral program email to your team. Your goal is to encourage your staff to use their network to help you fill positions. Research suggests that employee recommendations lead to better hires and retention rates. Plus, employees who participate in the program feel valued. Overall, employee referral programs make everyone happy.
When you write your employee referral program email, recognize that clarity is crucial. Make sure your employees can identify the benefits of participation just by glancing at the email. Ensure that the requirements are detailed and the instructions are easy to follow.
Lastly, don’t hesitate to seek financial and legal advice when writing your message. This holds especially true if you’re offering a cash bonus, which is (most likely) taxable.
Employee Referral Program Email
Subject: Refer a Friend – Get a Bonus!
Most of you know this by now, but we need a pair of excellent copywriters to add to our ever-growing content creation team. Studies suggest that hires made through the employee referral program are exceptional workers and help reduce the turnover rate.
That’s where you, our ever-brilliant current employees, come in. Do you know any magnificent copywriters who would also contribute to Francesca Cressida Wines’ supportive culture? If yes, please refer them to us. Should we hire your connection, you will earn a $1000 taxable bonus. Please reach out to Isabelle in accounting for questions about policies.
1. Minimum five years of experience copywriting, preferably with an alcohol company.
2. Minimum one year of formal editing experience
3. Have excellent command of the English language. Fluency in another language is preferred, but not required.
4. Feel comfortable working under tight deadlines.
1. Not all employees are eligible to refer someone. If you are in HR or at the Vice President level or above, you may not refer someone. We thank you for understanding.
2. Referring former employees or relatives is strictly prohibited. This includes seasonal and contract workers as well as interns.
3. It is mandatory to talk to Giuseppe in HR and fill out the necessary paperwork before your connection’s interview to qualify for the referral.
At Francesca Cressida Wines, we take pride in our moral integrity. Therefore, no candidate will receive special treatment.
Thank you all, and don’t forget to share on social!
Want to use this letter?
Our employee referral program email doesn’t beat around the bush. The subject line reveals the motive; the first sentence of the email provides context. It also offers some motivation to refer a connection for the role: pride. In the next paragraph, the employee referral program email boasts a great bonus for those who successfully refer a hire. While money is huge incentive, it’s also important to stress the value of contributing.
The message then outlines specific requirements, starting with the job’s. Thanks to the clear expectations provided, your readers can easily identify someone who fits the mold. The referral program rules offer a preview of the process. Setting up expectations early is crucial. If your team knows what to expect, they might feel more encouraged to refer someone. After they do just that, convincing their connections to apply is even easier. You can link to a page featuring the job description, but including it in the email simplifies the process. If it’s easy then you increase your chances of participation.
Last but not least, the message example showcases a short disclaimer at the end. Don’t skip this critical step. You know that you have the best intentions, but your employees might not realize this — especially if their referral doesn’t get a job offer.