MightyRecruiterA presence on social media has become a necessity for businesses. No matter what your business sells, a strong following on Facebook, Twitter and other platforms can help tremendously. However, in order to grow and maintain your followers, you need to be adept in consistent social media marketing principles. That means creating content that abides by six fundamental pillars. Whether you manage your company’s social media pages yourself or if someone else is responsible, make sure these rules are kept.
Relevance
You might be posting a link to a new product you are offering or a link to a customer’s testimonial related to your business. No matter what, you need to make sure it serves a purpose. Before you post anything, you need to figure out the basic message of what the link is trying to get across. It can be incredibly helpful to come up with one sentence regarding what the content is really about. Limiting yourself to a single sentence forces you to really understand what you are posting so that you can convey everything succinctly.
Truth
As should always be the case with good journalism, social media marketing should always be truthful. Spreading lies is never going to help your business, but even more than that, you want content that focuses on real stories. You should post real customer reviews, showing that your product or service has led to tangible improvements in a person’s life. You can also post case studies about how your company adds value to people’s lives and reduce any troubles they are facing.
Passion
If you are not passionate about the content you are creating, then your fan base is not going to be passionate either. You want people to get excited about your business and everything it has to offer. Passion is crucial in social media marketing because if you share a piece of content that is unique, relevant and passionate, then your followers may share your post and other people will see it. This is one of the best ways to reach people who are not currently following you on social media. One way to ignite passion is to encourage discussion. For example, if you run a restaurant, then you can have a post that ends with: ïTell us about your last experience with us! Is there anything you would change?ï Invite people to comment so that you create an engaged community rather than a passive audience.
Humanity
Naturally, everything you post on your social media channels is going to be written by a human, but you want to avoid making it sound like it was written by a robot. This can include making your content conversational in nature. You can also focus on real human stories about your business. One tip you should utilize is to post stories that are universal so that they can apply to everyone, but they focus on a single story. Using the restaurant example above, you can talk about how restaurants are a great place for a birthday party and then talk about a customer you had come in recently who celebrated his or her birthday at your establishment.
Surprise
You do not need to have a big twist at the end of each post, but good social media marketing involves engaging your audience and keeping them interested. It likely is not going to surprise anyone that they can get food at your restaurant, but they may learn something new about your business if you post something about how you have karaoke every Tuesday night. If you do not captivate your audience, then they are simply going to tune out any time one of your posts shows up in their feeds.
Originality
Plagiarism is obviously a huge thing to avoid when you are creating content, but even more than that, you want to show why your business stands apart from the rest. You want to focus on the aspects of your company that makes you new and original. You want to share content that is going to be valuable to your followers. It might seem tough to consistently create content that abides by all six of the above mentioned rules, but even if a post follows most of these, your company will be in good shape. Social media marketing is becoming an integral component of any business’s marketing strategy, so do not neglect it. Social media is your chance to show your audience that real people are working for you, and they care about the organization. Mighty Recruiter has the tools you are looking for to enhance your company’s operations.