MightyRecruiterEnhance your Company Online Branding with Killer Content
For businesses today with limited marketing budgets, the growth of the Internet and related instruments and mechanisms has revolutionized the landscape of product selling. For one thing, you can develop online content that brings people to you, instead of you directly selling to them. In addition, by creating particularly strong material, you can encourage your customers to actually do marketing work for you by disseminating your information. This is a highly effective way of gaining business, as studies have shown that people trust messages coming from friends and associates much more than those directly emanating from companies themselves. In order to enhance your company online branding, the first step is developing outstanding content.
The Best Content:
-Positions You as an Expert
People will not share material that doesn’t come from a reliable or trustworthy source. Therefore, to enhance your company online branding, it’s crucial that you present yourself as a knowledgeable resource on the topics covered. If your company name is not well known, make sure there is information on your product and business background easily accessible. Build your reputation and ensure the voice of the content is authoritative and assured. Your readers will see the clear value of the information offered.
-Meets a Specific Need
Ask what the particular goal of your content is. Some pieces may simply be there to help readers handle a minor task in an improved manner, or solve a problem that they’ve been having. Others might be focused on broad life goals, or help them perform better at their jobs. Whatever your aims are, make sure they are clearly evident in your content.
-Serves Your Target Market
It’s much harder to enhance your company online branding with topnotch content if you don’t have your target customer in mind when you develop material. Therefore it’s necessary to determine this information before you get started. Identify who these people are, what their likes and dislikes are, what they want, etc. Be sure that any data you put out is created for them.
-Is Consistent in Adhering to Your Company’s Values
All messages should be checked against the overall goals of your firm in order to ensure they line up. Communication should be consistent in style and substance in order to present a unified, organized tone. Your customers will feel more confident in knowing who you are and what your brand is.
-Entices Your Readers to Share
People will disseminate your material if it is, among other characteristics:
-Entertaining
-Valuable
-Novel
-Credible
-Fascinating
It must connect with them and resonate on a level that is different from all of the other pieces that they have come across during the day, impelling them to distribute it.
-Takes Work
It will not happen with a lackadaisical approach – you have to work to produce outstanding, compelling information. It also might take some time in order to hone your online voice. Be persistent and perseverant ï it will pay off in dividends once you hit your stride.
Content Examples
Here are some examples of content to consider for your online branding. Remember, the right option(s) for you will be different depending on your products and customer base.
-How-to: These guides spell out a specific problem and a detailed solution, and are great in terms of the range of subject matter options available.
-Case Study: In this type of piece, you will explain a specific product or service you offer and detail how it solved a client’s problem. Be sure to have a clear intro and conclusion, and include a call to action.
-Videos: A well-made video is an excellent tool to deliver your message in a concise and meaningful way. Aim for a length of two to three minutes, depending on subject matter, for the most effective results.
-Infographics: These items impart knowledge via a visual method. Because of the way they can be shared easily and understood relatively quickly and efficiently, they are one of the most effective tools to enhance your company online branding.
Who Will Take It On
In order to enhance your company online branding, ideally you will have a group focused on content marketing rather than a sole individual that is under pressure to produce everything on a frequent basis. In addition, if you have the financial resources, enlist the help of guest bloggers for even more input.
Final Tips
Don’t forget to make sure items are easily shareable with easy-to-find buttons for LinkedIn, Pinterest, Facebook and Twitter dissemination located at the page top and bottom. It can also be helpful to include an action to take when the article is finished, whether it’s an additional related piece to read or a call to action. Follow these guidelines and you’ll be producing fantastic material in no time. For more information on building your company’s online branding, check out the resources here on Mighty Recruiter.