Recruitment Marketing Archives

Recruiter Outreach for Good Response Rates

Struggling to Recruit Passive Candidates? Try Using this 3-Letter Word

You’re no longer in a war for talent; you’re in a fight for attention. Here’s how to prove you deserve the time of day from a candidate.

Recruitment Marketing

3 Kinds of Employer Brand Content You May Have Overlooked

Being honest, when I think employer brand content, I think over polished, over cautious, over branded sameness and shudder-worthy stock images. But in this age of transparency, where you and your company are under review on Google, what content should you be adding to get real results? What do future employees really want to see—and

Recruitment Marketing, Recruitment Technology

Has Facebook Killed the Career Site?

It’s only natural to be curious. As shoppers we’re constantly playing the investigator, paying heed to consumer reviews and photos before we spend our hard-earned cash. So why wouldn’t jobseekers research potential employers and seek the opinions of other employees before choosing their next career step? And though it’s natural for avid social media users

Meeting Passive Candidates Through Outreach

Recruitment Marketing

5 Key Ways You Can Future-Proof Your Employer Brand

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of branding—employer branding, which is